Elliott Sadler, you're fired!

Remember when Marty Mcfly was ‘fired’ via a fax in ‘Back to the Future II’? One has to wonder if that was the manner in which GEM fired Elliott Sadler even though there was two years left on his contract. There is never a good time to let ANY employee go, and there is never a pleasant way to do it, but business decisions like this are made every day in the ‘real world’ and when I have been asked over and over via email and phone calls if I ‘was surprised by this move’, my answer has been the same every time. ‘Not really’

There have been many questions by the Sadler faithful of when and why the GEM management did this and I have a couple of theories (as speculation is pretty much all we can go by at this point until the principals speak up.)

Question #1; When was the Sadler camp informed?

OneLugNutShort’s theory: We pretty much all know that Elliott has been spending much of, if not all of the off season at home in Emporia (getting ready for his big date) and at his hunting camp(s) which are located near Emporia (which allows dog hunting). I would think that a decision of this magnitude would have to be done ‘face to face’ and at the GEM shop/offices. Tracking Elliott’s private jet in December reveals two possible dates. Dec 1st in which the jet made two trips before noon est between Statesville and Emporia. (1st trip to pick up Elliott at home in Emporia and the second trip to return him) Allowing for a little over two hours in Statesville in between leaving open for the possible ‘meeting’ time. The second possible date would fall on December 14th when Sadler's jet had spent the previous two days in Emporia only to fly to Statesville, where the plane set idle for almost 8 hours before flying to Greensboro, NC, where the jet has set idle since.

Just speculation but I think that Sadler was informed on Dec 1st personally (a Monday), and that the team would be ‘privately’ informed in Dec 15th (another Monday) thus allowing Sadler to ‘clear’ out his personal affects the day before on Dec 14th, a Sunday.

Question #2: Why did GEM do this?

The question of the week and there are many reasons. But I am reminded of a post by Brett Griffin on SFC that pretty much sums up the hirings and firings in the NASCAR CUP world as we have come to know it today.

“To quote Eddie Wood in 1999 when I first met him, "Brett, if this were easy everybody would do it".

Well, it isn't easy and that's why the best of the best survive -- drivers, crewmembers, owners and sponsors! (Hopefully if business managers and spotters fall into that saying I'll be around for at least a little while longer!) No one is exempt from that rule anymore. If you don't believe me just look at the lack of sponsors this year, look at the good ol' boys that no longer drive on a regular basis in the Cup Series or look at the teams who used to be around that you'll never hear of again -- the pioneer owners now down to a handful of smart business guys.”
Brett Griffin 3/10/08

I have read and seen some of the ‘excuses/justifications’ from some of the Sadler faithful going from ‘marketability and likeability’ to ‘equal equipment’ to the need to be with a more ‘loyal company’ and even ‘bad luck’. While these are factors that must be considered, they do not always carry as much weight, as the Sadler fan wants them to. Lets take a short look at each:

Marketability:
This can by a real touchy and unique subject and no matter how nice one is in front of the camera, if one doesn’t perform well and up to expectations on the track, the marketability can take a back seat. Looking back at the past couple of years, just where has Sadler ‘fit’ into his sponsor’s marketability plans? Other than the occasional cardboard stand-up at Best Buy in all honestly would it make any difference if it was A.J. Allmendinger or who ever. Sure Sadler lists his favorite fast food at the ‘Big Mac’, but I don’t see many add campaigns. There was the ‘Sonoco’ ad campaign but I think that was directed more towards the ‘likeability’ aspect (so below). Is A.J. as marketable as Sadler? On the short term, that answer is no, but when Sadler was cutting his teeth with the Wood Brothers, neither was he.

Likeability:
I have never been a fan of the ‘side show’ acts of Trackside Live, but there are many fans that do. That being said these appearances have to have added to his ‘likeability’ for many, but does that translate into sponsorship dollars and opportunity? Looking at that other ‘regular’ drivers on these types of shows, it appears to be more about shock value and an act, than the content of the show itself. Is A.J. as likeable as Sadler? Depends on your tastes, Ask me two years from now, but he is not unlikable at this point.

side bar: 2008 marked Elliott's Sadler's omission from the CHEX Most Popular Driver Award finalist (finishing in the top 10 in fan voting) after making the list in 2006 and 2007. Before 2006, Sadler had never been a finalist.

Equal equipment:
This has been an Achilles heal for a lot of drivers/fans when justifying poor performance. For the 2008 season, again I will fall back on a Brett Griffin quote from about 1/3 into the 2008 season.

“Are we getting the same stuff? Yes. Are there cars the same? No. And, they never will be. They have different teams and the reality is they may be similar but they'll never be the same... a round of wedge here, a track bar adjustment there, a degree more of right front camber on the right front, 50 pounds more spring in the right rear -- that's called racing man. And, that's what keeps us all coming back -- to see who will be the best next week
Brett Griffin 3/19/08”

Brett brings up some great points, which was further validated after the Spring Michigan race where Sadler asked to have ‘the same stuff as Kasey was getting’. Then crew chief Rodney Childers explained that the ‘stuff was the same, with the exception of the front end stuff the you (Elliott) don’t like’.

I think cutting to the core of what Brett was stating is that each driver gets different results from similar equipment. While that result may only be a quarter a tenth a lap difference over a fuel run, over the course of a race, that can be the difference between a top 10 and finishing a lap down. Is A.J. one of these drivers that can get that quarter a tenth? I honestly have no clue.

Loyal company/team:
Actually this is sort of amusing considering the history of GEM/Evernham and also considering Sadler himself. We are speaking of a driver with 10 full CUP seasons under his belt and raced for 3 different teams. Two of which Sadler broke existing and recently signed contracts to go to another race team. I have heard of one comment that Sadler did not burn any bridges when using ‘out clauses’ and such. Not sure, but I would be very surprised if Doug Yates has been waiting on Sadler’s door step to offer him his old job back. While time may have healed some open wounds with the Wood Brothers, even in their current state would they even consider Sadler again?

Bad Luck:
How many years is this one going to be used? It has been a staple since 2005. Lets just leave this one alone for now.


So what happens now? (Thanks Mr. Weber)
Is there a ride out there for Sadler? Of course. Will it be a ‘better’ ride than the 19? In the short term, no (there is a reason why the ride was open in the first place), but on the long run, who knows?

I think that Sadler puts his best seasons together when there are not high expectations placed on them. I don’t think he will ever be the ‘dominant’ driver of the tier one group (and there are only a handful of those), but he can still get the job done after ten years. When he focuses and has the drive, he is a smarter/better driver now than he was in the 2004 ‘chase’ season. And he will still have the best spotter in the business if he chooses.

The road is long, but I still believe there is ample time for a methodical return for the ‘Southern Gentleman’ on the track. You will bounce back, Elliott.